AdSense usually delivers "general" ads. I mean, for example my posting about upgrading RAM acer 4738z, ads from an online computer store, typically will say "buy computer at our shop, cheap blah blah blah". I think its better if AdSense delivers ads "get acer 4738z for only $ 300..." or "KingStone DDR3 2GB for only $ 50..." with thumbnail of its product alongside ad text. My reader will know how to upgrade his Acer 4738z, and where to buy these stuff with best price.
Will advertiser get benefit? I believe, the answer is yes. In illustration above, my reader who visit advertiser know exactly what they want, "Now I know how to upgrade it, I want that RAM to upgrade my Acer, you offer me best price".
Advertiser: Product search is free, why should I pay for advertising on AdSense?
You not only invite visitor to your web site, but you invite potential buyer. How many seller you must compete on Product search? Why not you try offer your product directly to that potential buyer? You still promote your product on Product search service, while pay for penny on AdSense for less competitor per page.
People seem more interested in "product" not "seller" or "manufacturer" information. People know about NOKIA, for example, but they will find specific product from NOKIA rather then try to explore all its products. So, ads on "specific item" will be more effective then ads in "general".
Perhaps someday, AdSense will marry Product search :).
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