I got an email from AdSense newsletter in April 2011: AdSense for mobile. Hmmmm, what is this? Then I log into my AdSense account and found a new ads format. I have not tried this yet, cause I don't have any mobile web site or applications :).
Then I visit its official web site, as an AdSense publisher, now I have possibility to get max revenue with mobile web site version. AdSense for Mobile support following country: Argentina, Brazil, Chile, Colombia, Czech Republic, Hong Kong, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Philippines, Slovenia, Thailand, and Turkey. Actually AdSense for Mobile is launched in 2007 for US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan.
You may use Analytics data of your visitor's device capabilities to determine if this ad format has potential revenue. Google Analytics provide comprehensive data about device capabilities, pageviews etc. So, if you think you have good opportunity, why not try it?
For mobile application developer, Google offer AdMob.
Good luck :).
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